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[Windows] Clean, optimize, and manage your computer with Ashampoo WinOptimizer, a program with over 20 different tools and features

ashampoo_winoptimizer_box [1]There are many, many jack-of-all-trades-master-of-none system utilities out there that perform multiple functions under one roof, functions you would otherwise have to download multiple different programs for. Ashampoo WinOptimizer is another of those utilities. Is it any better than the rest? Is it worth the download? Let’s find out.


Main Functionality

Ashampoo WinOptimizer is a program that comes with over a dozen ‘modules’ that allow for various different features related to cleaning, optimizing, and managing your computer and files.

Take note Ashampoo is very annoying about how they market WinOptimizer. You may not know it but WinOptimizer actually comes in three different versions: WinOptimizer Free, WinOptimizer 20XX, and WinOptimizer XX. WinOptimizer Free is the freeware version of WinOptimizer that is always available for free via Ashampoo’s website. WinOptimizer 20XX is the freebie version of WinOptimizer that Ashampoo uses in giveaways; currently the latest is WinOptimizer 2013 and can be downloaded for free from Download.com (link given below). WinOptimizer XX is the shareware version of WinOptimizer that you must purchase for $39.99; the latest at the time of this writing is WinOptimizer 10.

For the purposes of this review we looked at all three versions of WinOptimizer and listed out for you the major differences between the three versions.




The features and functionality you have with WinOptimizer depend on which version of WinOptimizer you have, although all three versions (Free, 20XX, and XX) share most of the same features but do have some differences.

2013-04-02_225152 [2]WinOptimizer Free has 22 modules:

2013-04-02_220025 [3]WinOptimizer 20XX (2013, in this case) has 21 modules:

2013-04-02_221218 [4]WinOptimizer XX (10, in this case) has 31 modules:

As you can see, all three programs have the same basic core modules but there are differences among them. WinOptimizer XX, the shareware version, has the most modules with WinOptimizer Free coming in second and WinOptimizer 20XX in a close third.

It is very interesting to note that WinOptimizer XX has all the modules of WinOptimizer Free and WinOptimizer 20XX plus six modules not found in either of those two: Duplicate Finder, Link Checker, Font Manager, Disk Doctor, Uninstall Manager, and Registry Defrag. However, the same logic does not hold for WinOptimizer Free (the freeware version) vs WinOptimizer 20xx (the freebie given away in giveaways). You’ll notice WinOptimizer Free has some modules not found in WinOptimizer 20XX (AntiSpy, Context Menu Manager, and Undeleter) while WinOptimizer 20XX has some modules not found in WinOptimizer Free (File Associator and HDD Inspector). In fact, if you were to download and use both WinOptimizer Free and WinOptimizer 20XX, between these two versions you would get most of the functionality of WinOptimizer XX except for the six modules not found in either of the freeware/freebie versions. Confusing, but interesting.

Before I finish off the discussion for this review, I want to provide some criticism. I used to be a big believer in jack-of-all-trades-but-master-of-none system utilities that brought together a bunch of functionality under one roof. After all, who wouldn’t prefer downloading one program that can provide twenty functions as opposed to twenty different programs? However, I wised up and realized these system utilities are more gimmicky than useful. Indeed, rarely will these system utilities be able to perform a task as well as specialized programs and WinOptimizer is no exception. For example, CCleaner [5]is a much better disk/junk and privacy/Internet cleaner than WinOptimizer; Eraser [6] is a much better secure file/folder deleter and empty space wiper than WinOptimizer; Autoruns [7] is far superior at managing startup entries than WinOptimizer; AxCrypt [8] is a better encryption program while TrueCrypt [8] offers more functionality than WinOptimizer; Right-Click Enhancer [9] is better at modifying right-click context menu than WinOptimizer; Teskdisk & PhotoRec [6] are much better at recovering lost files than WinOptimizer; Comodo Programs Manager [10] is a better uninstaller than WinOptimizer; and so on. (All of the just-mentioned programs are freeware.)

Essentially what I’m trying to say is: don’t be fooled by WinOptimizer (or any other system utility that promises a bazillion features in one program). True, these programs do offer a lot of tools in on program but most of these tools are sub-par and can be better done with specialized software, and the features that are not sub-par aren’t unique — they are found in other programs, such as defragging with Auslogics or IObit [11], disk space usage scanning with SpaceSniffer [12], scanning for hard drive failure with HDDScan [13], etc. (All of the just-mentioned programs are freeware.)


If looked at from the standpoint of a jack-of-all-trades-master-of-none system utility, WinOptimizer is one of the best in the market… especially considering how it has multiple free versions, if you don’t want the paid version. However, as I just mentioned in the discussion above, jack-of-all-trades-master-of-none system utilities are more gimmicks and less useful programs.

You are more than welcome to grab WinOptimizer or a different system utility — Toolwiz Care [14], WinUtilities Free [15], Advanced SystemCare [16], Puran Utilities [17], and Glary Utilities [18] are all just a few freeware system utilities I can think of off the top of my head. But my recommendation is to stay away from these system utilities and use specialized software instead — you will get a lot more bang for your buck (or lack thereof, seeing as I’ve mentioned so many freewares in the discussion above). Go back and read the discussion to find recommendations on excellent specialized software to take care of your needs.

Price: Free, $39.99

Version reviewed: Free (1.0.0), 2013 (1.0.0), and 10 (10.1.3)

Supported OS: Windows XP/Vista/Win7 — Win8 is supported in shareware versions

Download size: 16.5MB/19.7MB/28.9MB

Is it portable? No

WinOptimizer Free homepage [19]

WinOptimizer 2013 giveaway page [20] (click ‘Direct Download link’ to avoid CNET preinstaller)

WinOptimizer 10 homepage [21]