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Domino’s is making DVDs that smell like pizza

Posted By Enrique Manalang On May 20, 2013 @ 9:07 AM In General Tech | 3 Comments

dominos [1]

What happens when you put together pizza, some DVDs, heat-reactive flavored varnish, and thermal ink? Why, a pretty awesome marketing campaign of course!

Domino’s in Brazil has partnered with 10 rental stores located in Sao Paulo and Rio de Janeiro to distribute DVDs that have a little trick to them. Popular titles like  Argo, 007, and the Dark Knight have discs that appear to have a plainer-looking design than their regular counterparts, but have heat-reactive flavored varnish on them and some thermal ink.

After being in the DVD player for some time, they’ll come out smelling and looking just like pizza. A message from Domino’s will also be visible on the disc that reads: “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.” Check it out:

[via VentureBeat [2]]

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[1] Image: http://dottech.org/wp-content/uploads/2013/05/dominos.jpg

[2] VentureBeat: http://venturebeat.com/2013/05/17/smello-vision-at-last-dominos-releasing-dvds-that-smell-like-pizza/

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