6% of online American adults visit Reddit, according to surveyJuly 8, 2013 0 Email article | Print article
Even if you’re not a regular, chances are you’ve heard of Reddit at some point.
Especially if you live in the United States, where around six percent of American adults say they’ve visited the social news site, according to a recent study by the Pew Center’s Internet and American Life project. This puts Reddit on par with the popular (and now Yahoo-owned) microblogging site Tumblr. Of course, that’s nowhere near Pew’s projected 67% of Americans that use Facebook, nor the 16% that apparently use Twitter.
However, like most things on the Internet, Reddit is geared toward and mostly favored by young me between the ages of 18 and 29, and about 15% of that specific demographic use the site, which is, as you can tell, way above the overall average number of users. Meanwhile, just five percent of 18 to 29 year old women use Reddit.
That doesn’t mean that more mature Internet users are oblivious to the site, although the gender gap exists among all age brackets, with men just really preferring the site compared to their female counterparts. For example, eight percent of men, but just five percent of women, between 30 and 49 use the site, and when it moves up to the 50 to 64 age bracket, those numbers dip to a measly three and two percent, respectively. In addition, some three percent of men over 65 (and one percent of women) also visit Reddit.
The Pew study included over 2,250 adults over 18 and was conducted between April 17 and May 19 of this year.
[via The Washington Post]