Microsoft does massive corporate reorganization, aims for ‘One Microsoft’

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There were numerous reports about a major reorganization about to take place within Microsoft last month and now it’s all official. CEO Steve Ballmer has announced a company-wide restructuring, resulting in two divisions — one dedicated to devices, and one dedicated to services.

Among some of the major changes, Julie Larson-Green will now be head of hardware development for all the devices that Microsoft builds. Terry Myerson, previously the head of the Windows Phone team, will be the lead of the new operating systems engineering group that’s in charge of desktop, mobile and video game console operating systems. Skype division president Tony Bates also has a new role, and is now in charge of evangelism and developer outreach.

There are a number of other moves and shuffling that went down, all detailed in Steve Ballmer’s lengthy company-wide memo. But the main goal is to create a leaner, meaner Microsoft that can work together and unify the company’s different products and services. “One strategy, united together, with great communication, decisiveness and positive energy is the only way to fly,” Ballmer said in the company email. “Let’s go.”

With a less than stellar reception to Windows 8, underwhelming performance by its Surface tablets and the PR debacle that was the Xbox One, these guys have a lot of work to do. They better get going.

[via Microsoft, image via david__jones]

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3 comments

  1. DoktorThomas

    Reorg? Not what the Doktor ordered.

    MSFT’s weakness is not hierarchy, but philosophy, R&D and logical operation. Re-ordering the layers with same ol’ fools won’t/can’t change anything, nor change these weak areas specifically. Start with the Board and replace everyone there on down. Then the listless giant may awake.

    As soon as Bottom Ballmer was mentioned, it was obvious this move is mostly hype with no meat. Just like their recent products …

    AND, it is obvious from this move that Surface and Win(H)8 aren’t working for MSFT … lying corporations don’t bode well with consumers.

  2. Mike

    It’s funny but, all they need is some consumer smarts. Is that all that difficult to come by? Can’t one of them pick up Windows 8 on a laptop or desktop and say, “Nice, but not a perfect fit for a laptop/desktop–keep the desktop interface developed and non-crippled”? And looking at the Windows tablets say, “Great–but the price has to be low competitive or no one is going to buy”?