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HTC launches new ad campaign starring Robert Downey Jr. [Video]

Posted By Enrique Manalang On August 12, 2013 @ 10:18 AM In Android | No Comments

rdj [1]

Last week, HTC released a video hinting at “Big Things Ahead.” [2] Some speculated that it was a prelude to an announcement of the HTC One Max, a 5.9-inch version of the company’s flagship phone. But the video was actually a teaser for another big thing.

HTC has launched a massive $1 billion ad campaign featuring Robert Downey Jr., who is most recently known for playing Tony Stark in the Iron Man films. Downey Jr. signed a two-year deal with HTC and will star in the ads and provide creative input as well. The campaign will cover a span of 24 to 36 months and will begin airing on TV this Thursday. Check out the video below for a sneak peek:

It looks like HTC has heard all the criticisms that they simply weren’t marketing their devices, and even their company enough — the $1 billion being spent for this single campaign equals the amount for HTC’s entire worldwide sales and marketing budget last year.

[via Engadget [3]]

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[1] Image: http://dottech.org/wp-content/uploads/2013/08/rdj.jpg

[2] a video hinting at “Big Things Ahead.”: http://www.youtube.com/watch?v=v--nFLn8M18

[3] Engadget: http://www.engadget.com/2013/08/12/htc-robert-downey-jr-heres-to-change/?utm_medium=feed&utm_source=feedly

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