Yahoo is now more popular than Google… at least in the US

yahoo

According to a ComScore report, Google is no longer the top visited Internet property; apparently, the search giant lost its crown to Yahoo, which is probably a big surprise for some. We understand Google held the top position since April 2008, that’s 5 long years, so what could cause for the sudden decrease in traffic?

ComScore claims that as of July 2013, Yahoo sites topped the chart with 196,564,000 US visits while Google sites settled for second place with 192,251,000 US visits. If you think the reason behind Yahoo’s sudden upsurge is the purchase of Tumblr, you’d be wrong because ComScore still lists Tumblr as its own entity with 38,367,000 visits. However, Yahoo might have advertised some of its other properties on Tumblr, hence the upsurge in traffic, or Internet users are actually finding Yahoo worth using.

It isn’t clear how Yahoo fairs against Google worldwide.

Yahoo CEO Marissa Mayer should classify this report as a success story as if it wasn’t for her bold thinking and actions, the company could have found itself in a terrible position going forward. Time will tell if Yahoo can keep the momentum going, or if it will fall to Google come 2014.

What Yahoo needs to do now is put more effort in its search engine to keep users around, along with launching new and exciting products similar to Google and Microsoft.

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[via ComScore]

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16 comments

  1. Darcy

    I suspect it might be a reaction to all the press about Google’s tracking habits. Thing is, I don’t believe Yahoo is any better of a service. I’m certain BING is worse though. (personal opinion, no data to back it up)

  2. Mike

    I’m not quite sure what this really is comparing: is this a comparison of who goes to yahoo.com (and, perhaps, related sites) and google.com? If so, no big surprise, here: likely the majority of people do Google search engine searching through their browser address bar and not by going to google.com itself. Google still gets the resulting advertising revenue, however.

  3. Seamus McSeamus

    [@etim]
    I load dotTech clean (ie: no add ons) and I don’t see any text obscuring buttons. I do see social media buttons floating on the left side of the screen, but they are non-intrusive. How about a screencap? I’m curious about what you’re seeing.

    As for Yahoo overtaking Google, it will be interesting to see if this is an anomaly or a trend.

  4. horseonovich

    I know what happened.

    It’s an invasive forced change made by some Microsoft Update (not sure which or exactly when, but within last three weeks or so) that altered all default searching in both my IE and Firefox from Google to Yahoo.

    Must have been done on a mass scale. It would easily account for the uptic for Yahoo. I had a heck of a time getting it to stop defaulting to Yahoo for basic searches using the URL field. In Firefox i had to go in to about:config and eliminate about ta dozen references to Yahoo. Only then did it stop doing that.

    I was livid at the time. Reprehensible, dirty, low-down schemers. Certainly this must be the reason.

    —Either that or Marissa’s refusal to let her employees work from home created so many improvements at Yahoo that the general public was simply impressed and switched allegiances. I make yoke! I make yoke!