Nestle KitKat makes fun of Apple’s design videos in new ad [Video]September 4, 2013 4 Email article | Print article
As I’m sure you’ve probably heard by now, the next version of Android is going to be called Android KitKat. It’s the first time the operating system has used an actual brand in its name, and the partnership between Google — the company behind Android — and Nestle (the owners of the KitKat chocolate brand) goes beyond the title of the mobile OS.
While no money was reportedly exchanged in the deal, Google and Nestle will be doing a lot of cross-promotion. 50 million KitKat bars will be branded with the Android logo, giving customers the chance to win a Nexus 7 tablet or Google Play Store gift cards. But perhaps the best thing to come out of this partnership is this video, which I’m sure the marketing folks over at Google and Nestle must have had a blast creating.
The promotional video stars Christopher Catlin, Nestle’s CBO or Chief Breaks Officer — a very distinguished role if you ask me. In it, he talks about the “future of confectionary.” The entire thing is styled like one of Apple’s production videos, from Caitlin’s accent to the white backgrounds to all the hyperbole. It’s a funny little poke at Apple, who will undoubtedly have something of their own to say at their own event next week. Check it out: