Neurocam scans your brain, records what is of interest to you — the wet dream of marketers everywhere

neurocam

It may look weird but having an iPhone strapped to your head may be the next step in advertising. There is a new tool being developed that will scan your brain and record what interests you.

The Neurocam, as it is being dubbed, is a system that includes a headband and special equipment that is designed to capture not only what you see but you your body reacts to what you see. The headband is equipped to hold an iPhone that is then fitted with a prism so the camera can record point-of-view footage. The headband also includes EEG sensors that continually scan your brain looking for spikes. Any spike over 60, on a scale of one to 100, is considered an object of interest and recording begins.

The accompanying app is for use in a business to business environment. The information could lead to tailored marketing for the user. The data taken also includes the location where the wearer was when the interest was piqued. This information can then be used to help with urban development.

Not interested in wearing a phone on the side of your head? You can always go back to snapping pictures of what interests you and let your brain be left to its own thoughts.

[via Discovery News]

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  • kevbo

    [@RealBull]

    But, but … I love all the free services Google gives me and I couldn’t live without them, or Facebook, or my smartphone constantly on and with me. And I feel so much more secure when flying through LAX or standing on the sidelines watching the Boston Marathon. I don’t care if the NSA or anyone else records all the data they can on me, as long as they tell me its for my own safety. (I mean, after all, I’m not even smart enough to choose my own insurance health plan, so I have to believe them.) Besides, I haven’t anything to hide, the last thing I did wrong was stick my head in this hole in the sand about ten years ago, and I still can’t get it out.

  • RealBull

    [@Alan]
    1984 does not need to come true if people(public) complain and refuse this kind of device. What will make 1984 come true is the lack of care and knowledge of the public.

  • RealBull

    This is the beginning of the scary part. Just imagine when they don’t need a device strapped to your head to scan your brain. It gets scary when they can scan your brain from anywhere.

  • Dr Nitin

    Do we really need such technology ?
    Let Human beings be like human beings.

  • Scaaaaaaaary!

  • Alan

    Is there going to be anything left for OUR own pricvacy? what with GPS and now GPS bullets, phone hackers, Computer cookies etc. etc. we will never be able to live a private life ever again. 1984 coming true in the 21st C. All I need is an Island and a few animals for company and I will be happy, or else I could get Scotty to beam me up!!!

  • Machar

    Ack! Having an iPhone, strapped on or not, is a nightmare scenario! This is just a way of showing Crapple when, where and how to fleece those isheep…