In preparation for the launch of Xbox One, Microsoft started a “Doctor’s order” campaign on the Xbox One’s official website. In the campaign, users can make “Doctor’s order” notes and send them via email to bosses or teachers in order to be excused from work or school, so that people can stay home and get their hands dirty with the much-awaited Xbox One.
The message on the “Doctor’s order” can be customized to delineate the medical condition of the person sending the note, which in turn required a heavy dose of Xbox One. Medical conditions such as Zombie Flu, Roman Rage, Irritable Battle Syndrome and Xbox Fever are some of the diseases identified for “Doctor’s order.”
One “Doctor’s order” reads the following:
“If used effectively, Xbox One can help relieve the patient’s entertainment deprivation and will have an increased state of happiness at all times,but there may be side effects as well including elevated Gamescore, swollen ego, multiplayer matches lasting longer than four hours, increased heart rate, happy feet and twitchy fingers.”
Seems like a clever piece of marketing on Microsoft’s part.