Amazon Prime price is going up to $99 in the US

amazon prime

Amazon has announced that it’s bumping the price for its Prime service in the US to $99. Amazon Prime memberships used to cost $79, but that will end on April 17th. If you renew your service before that date, you can still take advantage of the original price for one more year.

Amazon says that the service’s offerings have grown substantially: there are more items eligible for free shipping and Amazon Instant Video is bundled with the subscription. The company has previously said that increased shipping costs would be one of the factors for an increased price.There are rumors that Amazon is putting together a music streaming service, one that might eventually be part of Prime.

What do you think of Amazon Prime’s new price point? Still worth it for free 2 day shipping and everything else that comes in the package? Let us know in the comments!

[via The Verge, image via Andrew Mager]

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6 comments

  1. Ashraf
    Mr. Boss

    [@Auntie Nana] [@tejas] Both your comments are inline with what Enrique wrote: “Amazon has announced that it’s bumping the price for its Prime service in the US to $99. Amazon Prime memberships used to cost $79, but that will end on April 17th. If you renew your service before that date, you can still take advantage of the original price for one more year.”

    [@Seamus McSeamus] [@tejas] If you use all of Prime’s services, even at $99 it is a killer deal. If you don’t, however, then that is a different story.

  2. Seamus McSeamus

    I never enjoy having to pay more for something, but I can’t really complain about a $20 increase for this. We order a tremendous amount from Amazon, almost always Prime, and we stream a lot of videos. I feel like we get our money’s worth, even with the increase in price.

  3. Auntie Nana

    Copied from my “Manage Your Prime Membership” web page:
    On March 23, 2014, you will be charged $79 for another year of Prime. Starting March 23, 2015, you will be charged $99 per year.

  4. tejas

    [@Auntie Nana] Copied from the notice I received… “We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on September xx, 2014.”
    Seems the price increase takes effect when you renew, whenever that may be.

  5. tejas

    I’m a Prime member, and the price increase bothers me. I understand shipping costs have increased, but it doesn’t matter to me that more items are eligible for Prime, as I am not likely to be interested in most of them.
    Then there’s the free videos to consider. If I could take advantage of this service, I’d be fine with the increase, but I’m on a satellite connection, with a very restrictive download cap.
    I’d rather see a Prime service that doesn’t includes the extras I can’t use, with no price increase. They could call it Sub-Prime. ;)