Need to run a search query? Don’t Google it – “Topeka” it.

Recall the super-duper-high-speed Internet Google is planning on introducing. Well, to entice Google to put the Internet in their city, the city of Topeka, Kansas (temporarily) renamed their town Google, Kansas. Today, Google returns the favor.

In a blog post by CEO Eric Schmidt, Google Topeka reveals their decision to rename Google to Topeka…

We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains.

In fact, Topeka Google Mayor Bill Bunten expressed it best: “Don’t be fooled. Even Google recognizes that all roads lead to Kansas, not just yellow brick ones.”…

and sets the record straight to avoid future confusion:

  • Correspondence to both our corporate headquarters and offices around the world should now be addressed to Topeka Inc., but otherwise can be addressed normally.
  • Google employees once known as “Googlers” should now be referred to as either “Topekers” or “Topekans,” depending on the result of a board meeting that’s ongoing at this hour. Whatever the outcome, the conclusion is clear: we aren’t in Google anymore.
  • Our new product names will take some getting used to. For instance, we’ll have to assure users of Topeka News and Topeka Maps that these services will continue to offer news and local information from across the globe. Topeka Talk, similarly, is an instant messaging product, not, say, a folksy midwestern morning show. And Project Virgle, our co-venture with Richard Branson and Virgin to launch the first permanent human colony on Mars, will henceforth be known as Project Vireka.
  • We don’t really know what to tell Oliver Google Kai’s parents, except that, if you ask us, Oliver Topeka Kai would be a charming name for their little boy.
  • As our lawyers remind us, branded product names can achieve such popularity as to risk losing their trademark status (see cellophane, zippers, trampolines, et al). So we hope all of you will do your best to remember our new name’s proper usage:

So, what are you waiting for? Go “Topeka” it!

(April fools!)

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  • nice post. thanks.

  • Mike

    One of the more clever things of the day–thanks, Google (er, Topeka)!

    Also liked the Toshiba inflatable laptop.

  • Jyo

    son of a gun

  • Ashraf

    @Joji: Its a joke.

  • Joji

    So… Topeka will not replace Google?

    I don’t get it…

    ~Joji~

  • Kev93

    You got me. I should know better. (UGH.) Thanks for reminding me that it’s April 1st. Almost missed a big prank I’ve been planning.

  • Ashraf

    @MikeR: ROFL!!!

  • MikeR

    How wonderful to be living in Topeka now.

    Every piece of correspondence you send: read, opened and noted by Google. Whether an email or not.

    Every telephone call you make: monitored for Ad Words and archived.

    Every purchase you make and every rendezvous you organise: the former logged, the latter filmed by a bloke driving by with a Google Streetview camera.

    Yup. Were I Mayor Bill Bunten of Topeka and looking to enhance the appeal of my community, I’d definitely want it to be associated with Google.

    PS: And of course, this can’t possibly be a truly lame April Fool’s joke because, er, there’s nothing remotely funny about Google. . .

    :wink:

  • Mario

    yes… April 1st!!