Whether or not you’re a basketball fan, you’re gonna want to watch this. The Cleveland Cavaliers worked with a company called Quince Imaging to create one of the most stunning audio visual displays for a live sports presentation. With the combination of 16 HD projectors, 3D mapping and tailored content and footage, the basketball floor was turned into a spectacle. Check it out:
These sort of visuals are usually reserved for the viewers at home, where broadcasters can place their own effects and impose it on the camera feed. But this display was available for everyone to see, including the audience in the arena, making it even more impressive. More of this in both basketball and other sports can only be a good thing.