“dotTech Exclusive” now renamed to “dotTech Promo”November 24, 2010 13 Email article | Print article
In a bid to market their products in the best way possible, developers often provide “exclusive” freebies to multiple different sites. A few dotTechies have raised some concern regarding this issue telling me a giveaway cannot be “exclusive” if provided to multiple websites. Although I think it is a minor, semantics issue I do agree the word “exclusive” can cause some confusion. So, I have made a semi-executive decision: all dotTech Exclusive items have been recategorized as dotTech Promo (promo meaning promotion) and going forward all new dotTech promotions will be called dotTech Promo.
I hope that clears up the air with everyone. Please feel free to provide feedback in the comments below, such as if you have a suggestion for a better descriptor than “promo”.