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Apple discussed a 7 inch iPad among top executives, including Steve Jobs, as early as 2010
Posted By Ashraf On August 7, 2012 @ 10:24 AM In iOS | 1 Comment
The iPad  has been a huge success since it was introduced in 2010. In an attempt to carve out a similar but non-competing market, other manufacturers starting creating 7 inch tabs (primarily Samsung,  who can be credited with creating this niche, with Amazon  and Google  following suit later). Apple has yet to dive into this 7 inch tablet market although rumor has it a 7 inch iPad Mini  may be released later this year. As it turns out, Apple was internally discussing a 7 inch iPad as early as 2010 with a top executive strongly lobbying for it.
The following is an e-mail sent by Eddy Cue in January 2011, the head of Apple’s Internet software and services division:
As you can see, Cue e-mailed Tim Cook, Scott Forstall, and Phil Schiller (all top Apple executives; Tim Cook wasn’t CEO at the time) and extended his support for a 7 inch tablet. Not only that but Cue also forwarded a GigaOm article  to the trio which talks about why a 7 inch tablet is better than the iPad and informed them Steve Jobs seamed “receptive” to the idea of a smaller iPad. Of course Cue’s claim that Jobs may have supported the idea is in stark contrast to Jobs’ public outbursts against less-than-10-inch tablets but Steve Jobs was known to often flip-flop on ideas or purposefully mislead his competitors. (Note: The subject of Cue’s e-mail is “Why I Just Dumped the iPad (Hint: Size Matters)”. The subject is referring to the title of the GigaOm article; it is not saying Cue himself dumped the iPad.)
Perhaps the most interesting parts of the e-mail are
If rumors are correct, Cue may finally get his wish with the release of an iPad Mini  later this year. If rumors aren’t correct… well, then iPad will likely continue the 10 inch tablet market while competitors will be left to fight over the 7 inch market. So… who’s ready for an iPad Mini ? Let us know in the comments  below!
[via CNET ]
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URL to article: http://dottech.org/75486/apple-discussed-a-7-inch-ipad-among-top-executives-including-steve-jobs-as-early-as-2010/
URLs in this post:
 Image: http://dottech.org/wp-content/uploads/2012/08/2012-08-07_102029.png
 iPad: http://dottech.org/tag/ipad
 Samsung,: http://dottech.org/tag/samsung
 Amazon: http://dottech.org/tag/amazon
 Google: http://dottech.org/tag/google
 iPad Mini: http://dottech.org/tag/ipad-mini
 Image: http://dottech.org/wp-content/uploads/2012/08/2012-08-07_100545.png
 GigaOm article: http://gigaom.com/mobile/why-i-just-dumped-the-ipad-hint-size-matters/
 Samsung continually copying Apple: http://dottech.org/tag/apple-vs-samsung
 comments: #comments
 CNET: http://news.cnet.com/8301-13579_3-57486733-37/heres-apples-e-mail-thread-about-a-7-inch-ipad/
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