Is Samsung copying Apple Store?

Quick, is the above image of an Apple Store? If you said “yes”, I don’t blame you because you aren’t the only one feeling that way. As it turns out, the above image is not of an Apple Store but rather of a “Samsung Experience” store (aka a Samsung store) that just opened in Sydney, Australia. Despite Samsung’s denial, doesn’t the store look eerily similar to the design used by Apple Stores? Although I am a Samsung user and fan, I would have to say yes, it does look similar. The Sydney Morning Herald, which took a tour of the store, agrees with me:

Everything from the store layout to the sales staff to the products and even the packaging and promotional material is uncannily Apple-esque.

Now it should be mentioned that blue is Samsung’s corporate color so just because Apple Store employees wear blue doesn’t mean Samsung employees can’t too. And, as some commentators point out, there are only so many ways to design a minimalist store that tries to engage its customers. After all, walk into any telecom store and you will see devices laid out on tables for customers to play with. Still, though, it is hard to deny the resemblance between Apple’s highly successful retail stores and the new stores Samsung is opening around the world. Yes, this isn’t the first Samsung store to looks similar to Apple Stores. Samsung’s recent opening of its first North American store in Vancouver, Canada looks Apple-like, too:

Of course it is hard to blame Samsung for following in Apple’s footsteps. Apple Stores are regarded as the most successful retail stores in the world, and imitation is the best form of flattery, right? However, I feel Samsung should have some balls and try to differentiate itself from Apple Stores, regardless of if it truly tried to copy Apple or not because the public perception is that yes it indeed is copying. I wonder how different the stores would look if Samsung didn’t use blue so heavily. I suppose we won’t ever find out… unless Samsung changes it corporate logo.

[via BGR, SMH]

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13 comments

  1. mukhi

    my suggestion: samsung can try to keep some techies as opposed to so called apple genius (oh crap, i have hardly seen such stupid and moron CSR…oh well, i have seen them in bestbuys, too).

  2. Michael Rapini

    Like tring to compare Apples to Oranges, if the Orange became red I would be suspicious.
    While I have an IPhone I also have a Samsung tablet which looks very much like an IPad. I tend to agree that a degree of mimicking took place and because of the money involved it’s important to defend your design.

  3. Jyo

    Are those links from the article intentional (ex: Samsung’s)? I understand they are keyword/tag links, but they can become a little annoying at times because for example, in this instance, I thought it was an actual link to Samsung’s denial. I don’t mean any foul, just providing feedback =)

  4. BarrysCool

    This is absolute crap, can you no longer do anything without it being compared to Apple ? Why don’t we just give them the right to all concepts and design.

    The example store photo above although larger in area looks no different than my local Telstra shop and other areas within Department stores that I have visited, try Myer cosmetic counters or an Optus shop for example. Next thing Apple will proclaim or people will compare walking down the street with an Apple App. WELL QUITE FRANKLY I’M SICK OF IT.
    OK, now that I have said that, I will go have a cup of tea.

  5. Ashraf
    Author/Mr. Boss

    @Mike: It doesn’t even matter if Samsung really copied Apple or not. Many in the public see it that way, regardless of its merit.
    @Ed: If my memory is correct, Apple has the highest revenue per square foot out of all retailers which is the metric most people quote when saying it is the most successful.

  6. Ed

    Are Apple stores really the most successful retail stores? I have seen many Apple stores, and out of what I have seen, I can narrow it down to 2 kinds of Apple stores;
    1. Ghost Town: No one is ever in there. The employees don’t even seem to want to stay. Theses usually contain 1, maybe 2 employees.
    2. Sardine Can: The store is packed to the brim, which would be very impressive, except that for every customer there seems to be about 5 employees. If you took out the employees except for the cashier and one to help, it’s no busier than any other store.