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Would you pay $21 million for a clock design? Apple did

Posted By Ashraf On November 11, 2012 @ 11:00 PM In iOS | 4 Comments

[1]

Earlier this year we learned that Apple stole the design of a famous, and tradmarked, Swiss clock [2]. After the Swiss called out Apple on the matter, Apple moved quickly to secure some sort of licensing agreement with Swiss Federal Railway. And reach an agreement they did [3], but they didn’t bother to tell us lonely peons the details of the agreement. Now, however, terms of the arrangement have leaked.

According to French news agency FNP, Apple [4] paid Swiss Federal Railway £13 million ($21 million USD) for the rights to use the Swiss clock design in iOS 6. It is unclear if this agreement has a sunset provision (i.e. end date) or not.

So does using the same design as a famous Swiss clock really make iOS 6 $21 million more valuable or did someone at Apple make a very big oops and the shareholders had to pay the price? I’m thinking the latter.

[via TechRadar [5]]


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URL to article: http://dottech.org/87064/would-you-pay-21-million-for-a-clock-design-apple-did/

URLs in this post:

[1] Image: http://dottech.org/wp-content/uploads/2012/11/ipad_clock_vs_swiss_clock.jpg

[2] stole the design of a famous, and tradmarked, Swiss clock: http://dottech.org/81772/apple-steals-clock-design-from-swiss-federal-railway-adds-it-to-the-ipad-on-ios-6-without-proper-licensing/

[3] reach an agreement they did: http://dottech.org/84617/apple-finally-pays-for-the-swiss-clock-design-it-stole/

[4] Apple: http://dottech.org/tag/apple

[5] TechRadar: http://www.techradar.com/news/software/applications/swiss-clock-design-cost-apple-13-million-report-claims-1111743

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