Android dominates China with over 90 percent of the smartphone marketNovember 19, 2012 3 Email article | Print article
To say that Google’s Android phones are a hit in China might be understating it, with news from Analysys International surfacing that Android-equipped smartphones have surpassed the 90 percent mark in the crucial market of China. This is even higher than Android’s 75% global marketshare.
With that kind of dominance, you can probably guess where the other players in the smartphone race are sitting. Apple’s iOS has dropped from 6 percent to 4.2 percent. And Nokia continues its decline with only 2.4 percent of the market.
It’ll be interesting to see what happens in the coming year, as many of theses companies have made significant shifts in strategy. Apple has secured LTE rights in China, paving the way for the iPhone 5 to be released in the country and up Apple’s market share. Nokia, on the other hand, has moved to a fresh new mobile OS with Windows Phone 8, which could possibly renew interest in the company’s handset offerings.
It’s going to be a tough battle though, because, due to its ubiquity and flexibility, many of the phones with Android are offered at significantly cheaper price points. Regardless of how you feel about cheap phones, cheap phones sell. And in one of the largest markets in the world, that strategy seems to be working just fine.