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Samsung ad mocking iSheep is the most popular tech ad for 2012
Posted By Ashraf On December 9, 2012 @ 1:30 AM In Android,General Tech,iOS | No Comments
Remember that ad Samsung  ran earlier this year mocking iPhone 5 fans for standing in line  for a smartphone when “the next big thing” (aka Galaxy S III) is already here? Yeah, well, according to Visible Measures (a video advertising firm) that ad is the most popular tech ad for 2012.
Visible Measures tracks “popularity” of an ad by the number of “true reach views”. “True reach views” are how much views an ad received when uploaded to video sharing websites, including Youtube and other video websites, plus any parodies or variations thereof.
Let me reiterate the above mentioned views aren’t directly related to how much money each company spent on marketing. In other words, Samsung having four ads in the top ten doesn’t necessarily mean Samsung spent more money on marketing than Apple. (Although, in reality, Samsung probably did spend more money on marketing than Apple.) While I’m sure there is some sort of relation between marketing dollars and how viral an ad becomes on the internet, the “true reach views” Visible Measures calculates is not related to marketing budgets but rather user shares and user views.
[via AllThingsD ]
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URL to article: http://dottech.org/89666/samsung-ad-mocking-isheep-is-the-most-popular-tech-ad-for-2012/
URLs in this post:
 Image: http://cdn.dottech.org/media/2012/09/2012-09-19_171035-620x283.png
 Samsung: http://dottech.org/tag/samsung
 mocking iPhone 5 fans for standing in line: http://dottech.org/81613/new-samsung-ad-mocks-iphone-5-fans-is-still-funny-despite-being-lack-of-originality/
 Intel/Toshiba laptop ad: http://youtu.be/JuiYrE46GO0
 Galaxy Note II Samsung ad: http://youtu.be/lB8586Qu0eY
 Galaxy Note 10.1 Samsung ad: http://youtu.be/qbgBxr4H59A
 Project Glass Google ad: http://youtu.be/9c6W4CCU9M4
 iPhone 5 ad: http://youtu.be/xNsGNlDb6xY
 LG IPS monitors ad: http://dottech.org/85351/lg-makes-the-bottom-of-an-elevator-transparent-using-lifelike-ips-monitors-scares-the-crap-out-of-the-people-inside/
 Galaxy Note II ad: http://youtu.be/rmDtXHOi7bQ
 Google Nexus 7 ad: http://youtu.be/YMQdfGFK5XQ
 Microsoft Surface ad: http://youtu.be/dpzu3HM2CIo
 AllThingsD: http://allthingsd.com/20121205/the-most-popular-tech-ad-of-2012-isnt-from-apple/
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