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[iPhone] Flud News is a solid app for news gathering that has a unique feature of “private” feeds

mzl.lhxcyqry.320x480-75 [1]Flud News is an iPhone app that aggregates news from around the web and delivers it right to your phone. While it works great for the average person looking for a Flipboard-like iPhone app, Flud News is also specifically designed to appeal to companies who want to share news with their entire staff with ease, as well as marketing teams who need to have a shared appreciation of current trends.

What is it and what does it do

Main Functionality

Flud News allows users to set up secure company newsfeeds, though it also works as a news-gathering tool for individuals as well. Corporate users can use the app to share company-wide memos and corporate intelligence, while individual users can shares news articles through Facebook and Twitter. Flud News pulls interesting news from major news sites, but also allows users to follow other uses.

Pros

Cons

Discussion

mzl.seymaoah.320x480-75 [2]

Though it’s new to me, Flud News has actually been around since 2010. Flud was named Best UI design of 2010 by Fast Company. Despite getting coverage when it launched in news sources like The New York Times, Wall Street Journal, Forbes, and Fortune, this app totally went under my radar when it came out initially.

Despite being under my radar, Flud is far from underwhelming. In spite a somewhat annoying setup process that automatically makes you follow people who share your interests, I was pleasantly surprised at the breadth of great news from sources big and small. I also really approve of the Filter function, which lets you block out news from sources you don’t like or trust.

I was watching an old episode of “Parks and Rec” last night, and it had a scene that seems relevant to discuss here. One character told Leslie Knope, “It doesn’t matter who’s idea was first, it matters who’s idea was best.” Flud News may have come out a year before Flipboard, but having used both apps, I think Flipboard is the better app. It’s visually more appealing, a bit easier to use, and generally more fun to browse. I will concede that Flud News offers better customization options in an easier to use menu, however. And for corporate communications, Flud is likely also the best option of the two apps.

Conclusion and download link

If you’re looking for a corporate communications app, Flud News is a great choice because of its secure, private nature. For individual users, it’s a bit more of a toss-up. Flud is a solid app for news gathering, but many iOS users may prefer the look of Flipboard [3] to Flud. Still, I’d say give Flud a try: it’s a good option!

Price: Free

Version reviewed: 3.20

Requires iPhone/iPad/iPod Touch, iOS version 5.0 or later

Download size: 6.9 MB

Flud News on Apple App Store