Brazilian company IGB Electronica SA has an announcement that might make your head spin: a new line of Android phones under the brand name “IPHONE.” Now how are they getting away with something like this?
The company apparently applied for exclusive rights to the IPHONE name in Brazil back in 2000, way before the first iPhone from Apple ever came out. This is similar to the situation Apple encountered in China, where Proview owned the trademark for the iPad name and Apple had to shell out $60 million to gain control of it.
The first model under the IPHONE brand in Brazil will supposedly be called the “Neo One,” but it remains to be seen if Apple will actually allow that to happen. A lawsuit or settlement attempt from Apple is most likely incoming.