Microsoft tells users to ditch Gmail for Outlook.com because Microsoft “doesn’t go through your email to sell ads”February 8, 2013 11 Email article | Print article
So while we take a break from all the Apple versus Samsung lawsuits, why don’t we shift our attention over to the brewing Microsoft versus Google battle. This time, we have Microsoft on the offensive with their current “Scroogled” ad campaign — which also cost them a seven figure amount. The gist of the campaign? Google’s Gmail reads all of your email’s contents and doesn’t respect your privacy. Outlook, doesn’t. Here’s one of the ads:
According to Microsoft, while 88 percent of people disapprove of the practice of email providers “reading” through their emails contents to sell ads, 70 percent of users don’t know that email providers do it. Interestingly, The Wall Street Journal points out that Microsoft’s Outlook service tailors its ads based on the subject lines of your emails. When asked for comment by The Verge on the other hand, Microsoft denied this and said that it does not scan subject lines of emails to target ads. A number of users in multiple outlets also point out that Microsoft does in a way scan the contents of your emails, otherwise they wouldn’t be able to do things like auto-sort newsletters and even something as simple as a spam filter. So while they say might not do it for targeted ads, they are still technically reading your emails in some form.
Microsoft paid a lot of money for this ad campaign. Was this a waste of time and money? Or do you agree with them? Comment and let us know!