Mocking the iPad seems like the go-to advertising tactic these days, as Amazon is following up Microsoft’s targeted ads with their own take. In the company’s latest commercial for the Kindle Fire HDX, a British narrator boasts about the iPad …Read More »
Neurocam scans your brain, records what is of interest to you — the wet dream of marketers everywhere
It may look weird but having an iPhone strapped to your head may be the next step in advertising. There is a new tool being developed that will scan your brain and record what interests you.
The Neurocam, as it …Read More »
In a stunt to promote the upcoming release of their Xbox One console as well as that next chapter in the ever-popular Dead Rising franchise, Microsoft had a giant Xbox One built in Vancouver. On Halloween, zombies emerged from it …Read More »
Sound too weird to be true? Watch the video yourself.Read More »
Regardless of how you might feel about Apple’s decisions with its two new iPhone models, you have to admit that advertising is one thing they can’t seem to get wrong these days. The new ad for the iPhone 5c, “Plastic …Read More »
The times are a changing, for things are no longer the same. There was a time when TV advertisements were made with expensive equipments and some random guy called Bob. However, one company is taking a completely different approach to …Read More »
It’s that time of the year again – Football season and to celebrate the occasion, Microsoft has aired the Xbox One’s first ad that heavily focuses on the console’s ties with the NFL. When it was first announced back in …Read More »
I want some KitKit, yo’. And not just the digital kind.Read More »
So. Would you rather buy LG’s 85-inch ultra-HD (4K) TV that costs $20,000 or a brand new car?Read More »
If you’re a regular laptop user, there’s a very good chance that you’ve found yourself using your computer in a strange position. Sometimes, it just takes too much effort to plop up your device on a desk at the right …Read More »
When we say trash cans, we think of them as containers that collect our garbage but be careful, they are getting smarter. In fact, some already have the ability to track your smartphone usage and your daily behavior.
According to …Read More »
Google has introduced advertising in its Maps applications for both Android and iOS. The company has long offered businesses the option to pay and have their establishments highlighted in the map, but this new implementation allows advertisers to have their …Read More »
After numerous mediocre and sometimes even cringe-worthy commercials, Apple introduced an advertising campaign that was relatable and somehow even touching to watch.
The latest addition, called “FaceTime Every Day,” has been released and continues the focus on the people that …Read More »
Don’t like ads on your Facebook News Feed? Well, have some video ads then! A report from Bloomberg says that Facebook is looking into increasing their advertising revenue by adding video advertisements to the social network.
Facebook will reportedly give …Read More »
Any Gmail user who is not blocking ads knows Google has, for the longest time, shown ads in Gmail (as do other email provides, such as Outlook.com and Yahoo). However, those ads have typically been non-intrusive, traditional ads — ads …Read More »
Recovering technology company Yahoo has made yet another notable acquisition under the watchful eye of CEO Marissa Mayer. The company just purchased AdMotivate, which has developed a solution that allows advertisers to add behavioral targeting characteristics to their mobile ads.…Read More »
You read it correctly — that’s $500 million. According to the Wall Street Journal, that’s the amount that Google has allowed Motorola to spend in promoting their upcoming Moto X smartphone not only in the U.S. but in other …Read More »
If you caught Samsung’s live stream for the announcement of the Galaxy S4, you might have found some parts of it a little strange. There were definitely some weird choices that went into planning that presentation but it’s nothing, I …Read More »
According to the German news website Horizont, Google struck a deal with Eyeo, the company behind the extremely popular Adblock Plus add-on for web browsers. It seems that Google, along with a few other unnamed companies, has been paying …Read More »
Kinect is the secret weapon of the Xbox One game console from Microsoft; if the camera fails, the software giant can count its prospects of owning the living room good bye. While the camera is mainly designed for motion detection …Read More »
We haven’t quite seen anything out of Motorola regarding their upcoming Moto X phone besides a confirmation of its existence a few months back, but it appears that will be changing very soon. An official newspaper ad has revealed some …Read More »
If there’s one thing that Microsoft is doing with Windows RT, its the advertising. Just like its previous ad for Windows Tablets, this latest commercial that features the Dell XPS 10 Tablet uses Apple’s Siri to highlight the different things …Read More »
Want a free Galaxy S4? Samsung gave away free Galaxy S4s to whomever stared at the phone for 60 mins [Video]
This is probably the best marketing of any kind for the Galaxy S4 yet. Samsung held a S4 stare down in Zurich late last month and offered a free Galaxy S4 for those that could stare at the handset for …Read More »
This next bit of news doesn’t really come as a shock, especially since practically everyone is using the internet these days. According to a recent poll which surveyed ad agency executives, online video ads are increasingly more effective than publicly …Read More »
Microsoft wants to give you rewards for watching TV and commercials, and that might not be a bad thing
One of the more addictive additions in gaming came in the form of achievements (rewards). After Microsoft introduced them back in 2005 with the launch of the Xbox 360, its popularity has spread everywhere from their rival Sony all the …Read More »
Back in January, the US Federal Trade Commission (FTC) wrapped up its investigation on Google’s alleged anti-competitive practices regarding its search business. Google promised to make the necessary changes and all was well and good. But now, Google is reportedly …Read More »
Apple’s latest ad campaign continues with the newly released “Music Every Day” commercial. After the extremely relatable (and touching) commercial that highlighted how popular the iPhone is for taking pictures, this one is all about it being one of the …Read More »
Three Windows 8 ads by Microsoft have been discovered on the internet after they were mistakenly posted on the company’s general YouTube Channel. The ads, which you’ll see very soon were meant for Asian markets.
The three 30-second spots highlight …Read More »
Coca-Cola’s new promotional video for Diet Coke is probably the most fitting thing they could do for the popular sugar-free soft-drink. In collaboration with Ogilvy & Mather Paris, they’ve built the Slender Vender. They claim that it’s the world’s thinnest …Read More »
Spanish group Aid to Children and Adolescents at Risk Foundation has come up with a unique way to try to help abused kids.Read More »
A new Galaxy phone is out, so you know what that means… that’s right! The return of Samsung’s iPhone-bashing commercials.
This latest ad takes place in a graduation pool party where all the adults have “outdated” iPhones and all the …Read More »
What does Microsoft’s Surface tablet and Samsung’s recently released Galaxy S4 have in common? False advertising about storage space.
Users that purchased the 16GB version of Samsung’s latest flagship phone have discovered that half of that advertised memory is already …Read More »
I’m a fan of great advertising. And Apple, much like Google, is one of the industry’s best. Their recent more upbeat ads for the iPhone and iPad highlighting all the different apps, however, weren’t exactly great. In fact, I think …Read More »