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Android dominates iOS in sales, but iPhone and iPad web traffic is almost twice that of Android


Aside from the United States where iPhone pulled in just above Android by the end of October [2], more Android devices are sold worldwide than iPhones and iPads. Despite having more devices out there, however, iOS still dominates Android when it comes to web traffic.

Chitika, an advertising firm, conducted a study on “billions of ad impressions” from May 27, 2012 to November 27, 2012. The firm found that web traffic for iPhone [3] and Android [4] smartphones was about equal but iOS pulled ahead of Android thanks to the iPad, which is the undoubted king of the tablet market at the moment. All in all, iOS web traffic during this time was roughly 65% while Android was around 35%, with a high of 40%.

Seeing as Android proliferates the world, why exactly does iOS dominate in web traffic? Even if the numbers showed them as even, it would still be a win for iOS simply due to the fact that there are more Android devices out there. However, the numbers show iOS on top. Why is this? I can think of three reasons:

Whatever the reason, this is another win for Apple.

[via Chitika [5]]