Search engine optimization tips for websites and blogs [Guide]

Those who have a website or blog can boost its traffic with a variety of SEO (search engine optimization) techniques. An effective SEO strategy is essential to gaining websites more traffic and a higher position in the search engines. Here are a few SEO suggestions that will do just that!

Adding Keywords

Keywords are specific search terms that are input into search engines. Consequently, keyword research and placement within your website or blog is a crucial part of SEO. To research keywords, check out some of the keyword tools such as Wordtracker. There you can input a keyword in the search box, and Wordtracker lists a variety of similar keywords along with predicted daily search counts.

WordTracker

Once you have a list of keywords you should add a few of them to your website pages or blog posts. However, as adding too many keywords is keyword stuffing don’t overdo it. Google does not give a good ranking to those pages stuffed with keywords. As such, limit the number of keywords in a page to about the 5% mark; and certainly no more than 10%.

The website’s title tags are among the most essential places to enter keywords. That’s the <head> section of the HTML document. Those who have blogs should include keywords in its URL, and do not overuse hyphens within the domain name. Also add a good number of internal page links to your website or blog which include keyword-rich anchor text.

Expanding Backlinks

Backlinks (external links linking to your website or blog) are another essential part of SEO. Increasing the number of backlinks to your site will enhance its PageRank. As such, you should search for sites where you can add links to your website or blog.

Website and blog directories are perhaps the first place to look. You can add a link to your website or blog, along with some additional details, on directories. A number of directories  do not have registration fee, but some do. These are a few directories to note for websites and blogs.

Another good way to increase backlinks to your blog or website is content syndication. Guest posts on other blogs can include a bio and link back to your own blog. You can also submit articles, which include backlinks to your website or blog, to sites such as Ezine. As search engines filter out duplicated content, do not duplicate articles from your website or blog.

Ezine

Adding Images

Adding images can also enhance a website’s or blog’s SEO. When you add images, make sure that they include an HTML alt tag, which adds relevant content to your source code. Also save your image filenames, contained within the IMG SRC string, with primary keywords included.

Meta Tags

Don’t forget to add a meta tag to your website or blog. That’s the text that goes under its search engine URL which provides brief details of the site’s content. For example, the dotTech meta tag is:

“dotTech is a technology blog. We provide software and app reviews, advice, tips, tricks, freebies, and more related to the digital world. We specialize in Windows …”

A great meta tag is comparable to a great ad for your website. They are essential to increasing traffic from the search engines to your website or blog. If you have a blog search for its meta tag option; which will probably be included on its setting pages under search preference options. Keep the meta tag succinct, and add relevant keywords to it.

Those are just a few SEO tips for websites and blogs. Effective keyword research, placement and a larger number of backlinks will boost website and blog traffic.

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