Samsung is in trouble again. Apparently the company allegedly copied Dyson’s steering mechanism patent for vacuum cleaners. Samsung showed off a new vacuum cleaner at the recently held IFA tech show, and one of the features on this very vacuum cleaner is called Motion Sync, which does a similar thing to Dyson’s patented technology, ‘Swift Motion’.
Obviously, Dyson is not too happy about this and has thus chosen to sue the South Korean giant on the grounds that the company deliberately infringed on its Swift Motion technology. What is Swift Motion you wonder? Well, it allows a vacuum cleaner to shift rapidly from one direction to the other on the spot. It also prevents the vacuum from being caught in corners, which ultimately makes for a more pleasant cleaning experience.
“Samsung has many patent lawyers so I find it hard not to believe that this is a deliberate or utterly reckless infringement of our patent,” according to Sir James Dyson in a chit chat with BBC News. “We have been forced to issue proceedings in the English High Court, but I would much rather invest in research to develop new technology than have to sue.”
On the other hand, Samsung won’t take this lying down. A company spokesperson had the following to say:
“We will take all necessary measures, including legal actions, to protect our technological innovation against Dyson’s groundless claims.”
This isn’t the first time Samsung was sued for ripping off another company’s patents and design. The company is at constant war with Apple over accusations of patent infringement, with the highest profile case being the one Samsung lost last year.
What do you think? Is Samsung up to its antics again or is this simply another matter of over-litigation in the business world? Let us know in the comments below.