Kantar Worldpanel ComTech has published details on the market share of different producers in the smartphone market. Android has broke all records as the second quarter of 2012 ended with Android smartphone sales claiming more than 50% of total smartphone sales.
The statistics, which was compiled by analyzing smartphone sales for 12 weeks for USA, Great Britain, Germany, France, Italy, Spain, and Australia until June 10, shows Android sales ranged from 49.6% of all smartphone sales in Italy to 84.1% of all smartphone sales in Spain with other countries being somewhere in between. When taken as an average across all countries, the numbers lead Android to over 50% of total sales.
Comparatively speaking, iOS share of sales dropped in Germany, France, Italy, Spain, and Australia but increased in Great Britain and USA. In the USA iOS sales increased primarily at the expense of Android.
The statistics obviously notes the growth of Android in the smartphone market and its stride forward, to overtake Apple. However, as TechCrunch notes, not only is Android a strong choice for new smartphone users but also for people looking to switch platforms:
But what’s really the killer with Android is that it’s also becoming the migration platform of choice for smartphone owners, too. For example, in the UK, Worldpanel notes that the Samsung Galaxy Ace and Y are popular choices for young people who were previously using — “traditionally loyal” in its words — to RIM’s Blackberry. (Fun fact: the 20 year-old au pair who lives in my house is precisely the young user Worldpanel’s talking about. She’d had a BlackBerry; now she uses a Galaxy Ace.)
With a huge number of smartphone manufacturers working with Android, the competition for Apple has increased steadily over time and some of the legal views and suits of Apple has resulted in a negative view for some users who were once a part of the “iFamily”. Are you a convert? Share in the comments below.