It is official: Microsoft Surface tablets start at $499, Windows RT version will be available Oct 26October 16, 2012 6 Email article | Print article
According to Microsoft, the WiFi-only Windows RT Surface tablet with 32GB will start at $499. If you want the “smart cover”, an awesome cover for Surface tablets that doubles as a keyboard, you will need to shell out another $120; or you can purchase the tablet and cover together and get a slight discount — $599 for 32GB version. If you want a 64GB version, you must buy it in a bundle with a cover for a total cost of $699.
The Windows RT version of the Surface tablet will be available starting October 26. They are available for pre-order now.
Microsoft has not yet provided full details on the pricing of the Windows 8 Pro version of the Surface but has mentioned they will be priced like Ultrabooks (aka around $1,000), and they will hit market in January 2013.
For those that aren’t familiar with Windows RT and Windows 8 Pro, both are the tablet versions of Windows 8. The major difference is Windows RT tablets run on ARM-based CPUs (which are more energy-efficient than x86-64 chips) and can only run apps from the Windows Store. Windows 8 Pro tablets, on the other hand, run on traditional x86-64 chips (e.g. Intel, AMD, etc.) and provide the “full” Windows 8 experience — you can install regular Windows programs plus Windows Store apps. Essentially Windows RT tablets are comparable to Android and iPad tablets while Windows 8 Pro tablets are Windows laptops in tablet form.
Compared to the iPad, which starts at $499 for the WiFi-only 16GB version, the Windows RT Surface is a bit cheaper if you consider the fact that the 32GB WiFi-only iPad costs $599. However, is it cheap enough to entice customers away from the 250,000+ iPad apps available on Apple App Store for the few hundred (thousand?) currently available on Windows Store? Only time will tell, but I doubt it. In my opinion, Microsoft has made a big blunder here.
I’m curious as to why Microsoft has decided to go iPad-like pricing when time has shown us that iPad cannot be beaten at that price. My guess is either
- Microsoft doesn’t have the economies of scale to lower the price on the Surface tabs; or,
- Microsoft didn’t want to price the Surface tablets so aggressively that it angered its OEM partners who will also be making Windows 8 tablets.
My guess is a mix of the two.
In either case, at $499 I would only buy a Windows RT tablet with an AMD chip because that would then allow me to run Android apps on it, essentially providing me with a Windows RT and Android tablet for the price of one. If not that, then why the hell would I want to purchase a tablet that is essentially no better than cheaper Android alternatives? Or why would I shell out so much money for Windows RT Surface when I can get the iPad, which has must better third-party developer support (at this moment in time)? I’m no business oracle, but this sounds like an epic fail on Microsoft’s part.