- A reversion back to Google’s one-privacy-policy-per-service as opposed to the current one-privacy-policy-for-all
- Google attain better consent by users for the use of their data and provide a central opt-out tool
- Fix Google’s data collection tools so collected data is only used for the purpose that which it was collected, e.g. data collected for improving the security of a service should only be used for that purpose, not advertising
Google has responded that it requires more time, than the “three to four months” it has been given, to provide an appropriate response to the EU.
It isn’t entirely clear what will happen going forward, but some are already predicting that this will cause a “domino effect” for Google. In other words, EU action against Google data collection and retention policies may trigger action against Google in other regions… namely the US. Let’s see what happens.