How many people were outraged when Microsoft announced it would be selling Surface RT starting at $499 and Surface Pro starting at $899? If Microsoft’s silence on Surface tablet sales numbers is any indicator, my guess is many people. It seems like Microsoft may have taken the clue because, in Microsoft’s recent earnings call, CFO Peter Klein hinted at the possibility of selling cheaper Surface tablets.
During the earnings call, Klein said Microsoft is “working closely with chip partners and OEMs to bring the right mix of devices” and Microsoft is looking to “expand the product lineup” to provide “a greater variety of devices at a bigger variety of price points”. Translation: we tried to be Apple and failed, so we need to go the Windows way and compete on price as opposed to product.
At a cheaper price point, I may even pick up a Surface tablet. How about you?