According to a survey by the New York Times, as reported by Mashable, TV viewership seems to be diminishing generationally. The study finds that at least 1 in every 3 millennials watch less TV in favor of online video, or outright no TV at all.…Read More »
Twitter has certainly matured over the years to become something more than just a place where celebrities bully one another every passing day. Believe it or not, but Nielsen is using Twitter to affect the rating of TV shows.
When a tweet about any particular TV series shows up in the user’s feed, Nielsen sees this as an impression.…Read More »