Survey shows online video will eventually cannibalize the TV

online video survey

According to a survey by the New York Times, as reported by Mashable, TV viewership seems to be diminishing generationally. The study finds that at least 1 in every 3 millennials watch less TV in favor of online video, or outright no TV at all.

Furthermore, 50 percent of the 18 to 34 year olds surveyed said they watch online video at least once per day. This is clearly a sign of the future, as everything on Television will find its way onto the Internet. In addition, 34 percent of the millennials surveyed said they mostly watch online videos or no TV whatsoever.

Moreover, 20 percent of Generation Xers and 10 percent baby boomers say they have a strong interest in online video. The survey got even more interesting when it was revealed that 25 percent of respondents watch less TV than they did a year prior.

Now, when the candidates were asked why they prefer online video, as opposed to TV. 56 percent of millennials surveyed said they prefer online video because they can access content immediately, while 49 percent said they like having the option to watch multiple episodes online. Another 44 percent seems to have a sweet spot for streaming content via a mobile device.

Watching videos online has become a popular pastime that will eventually kill TV broadcasts. Prepare yourselves ladies and gentlemen, for in a few years down the road, the television will become a niche.

[via Mashable]

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  • Jimbo

    The TV set won’t necessarily disappear, however, what is watched on it will probably change radically.
    Right now I have one of my older laptops hooked up through HDMI to my TV and I use it to watch all sorts of video from the internet. (NetFlix, Hulu, Crackle, Torrent downloads, Youtube, etc etc etc.)
    There are some spiffy remote control apps that let you turn your smartphone or tablet into a versatile remote control for the PC.
    (Unified Remote on Google Play for one)
    You can also use the TV as an internet radio streamer too in a similar way.
    Makes for good background music during parties…..

  • etim

    Oh wait–they forgot to ask re:

    -no commercials
    (Disclaimer: I actually like most commercials–but that doesn’t mean I want to see the same ones over and over.)
    -can replay scenes when the actors mumble (or when a hottie flashes a boobie or a Stark family member gets his head cut off/impaled/etc.)
    -can watch it any damn time I want (and not just on a night when eight other good shows are on–I’m talkin’ to YOU, Sundays!).

    “Watching videos online has become a popular pastime that will eventually kill TV broadcasts.”
    –I hope not. There’s some great stuff being produced out there and they deserve to be rewarded for it. I’m sure they’ll come up with a new way to compensate themselves.

    When my TV finally dies, I doubt I’ll buy a new one. Right now, I only watch it for local news/weather and the occasional Wheel of Fortune fix.