Tweets now affect TV show ratings by Nielsen


Twitter has certainly matured over the years to become something more than just a place where celebrities bully one another every passing day. Believe it or not, but Nielsen is using Twitter to affect the rating of TV shows.

When a tweet about any particular TV series shows up in the user’s feed, Nielsen sees this as an impression. Therefore, while a small number of viewers are tweeting about the show, it is said a greater amount is watching the chit chat on Twitter. For example, NBC’s hit series, The Voice, has an online presence 50 times larger than the amount of people tweeting about the show.

While this seems like a good idea for Twitter and the second screen experience, we feel currently Twitter’s impact is not enormous and could easily be thrown aside when it comes to TV ratings when compared to other stats.

According to executives from Nielsen, they expect TV networks to soon begin sharing Twitter TV rating performance similar to how they share broadcast ratings with the public. However, it is not certain how many TV networks are interested in paying to acquire Twitter data of their respective TV shows.

At the end of the day, this new initiative might or might not catch on. Still, it has a good chance of becoming a “thing” since Twitter is pursuing partnerships with media companies. This might just turn out to be Twitter’s defining point, however, only time will tell.

[via New York Times, image via Abmuku]

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  • Ashraf

    [@Machar] So… should we wipe your @$$ too, while we are at it? The article clearly states ratings by Nielsen. As you stated in your comment, Nielsen ratings are for the US — US-only is, then, implied.

    And etim is right. US ratings are a large determinate if US shows will be shown worldwide or not.

  • etim

    [@Machar] Well, for one, the US ratings largely determine whether the particular show will be continued or cancelled–that should matter to anyone watching worldwide.

  • Machar

    AFAIK Nielsen ratings are confined to the US. So the real impact on the rest of us the world is… zero. If you’re gonna post weak, region-specific ‘news’ stories how about making it clear that they only apply to a tiny percentage of the world? As for Twitter, who in their right mind takes their ‘data’ seriously?

    Of course, if you can show how this applies to non-US TV viewers I unreservedly retract all of the above.

  • etim

    Tweet shmeet–if you want real data, make arrangements to get your numbers from the bootleg sites.