Micromax has roped in Hollywood star Hugh Jackman as its brand ambassador. The actor will be seen endorsing the Canvas series of smartphones for Micromax. Micromax also teased their upcoming flagship device, the Canvas Turbo, in a short video which is expected at the end of this month or the first week of November. The smartphone is expected to feature a 1080p display which will be a first from Micromax and powered by a 1.5 GHz quad-core processor.

Speaking on the association, Shubhodip Pal, Chief Marketing Officer, Micromax said,

“We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world. At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms.”

Talking about the association with Micromax, Hugh Jackman said,

“I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”