After officially revealing it earlier this month, Twitter has now begun rolling out its new profile page to its millions of users. The updated look, which resembles the profile page layout of other social networks such as Facebook and Google+, was previously only available to small group of users. Now when users access Twitter via the web, a prompt will appear to enable access to the updated page. Curiously, the upgrade is optional (at least for now), similar to how Facebook normally approaches newly added features.

The new profile features the ability to pin tweets to the top of your page, filters for viewing other timelines and Best Tweets, which will enlarge tweets that have received more engagement. Profile and header images have also significantly increased in size. The new update is widely seen as another attempt by Twitter to increase its user base, which has been slowing in growth as of late.  Adapting the look of other more traditional social networks and making new users more comfortable might be just what they need.

[via Twitter]