Sometimes after a big, public embarrassment corporations keep mum about their feelings. (Yes, corporations have feelings too, ya’ know.) Not Apple and Samsung. Apple and Samsung have both issued public statements after today’s Apple v Samsung verdict was read. The following is what they had to say.

As expected, Apple appreciated the verdict and declared it a victory for “originality and innovation” that Apple “pours… into making the best products on earth”:

We are grateful to the jury for their service and for investing the time to listen to our story and we were thrilled to be able to finally tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than even we knew. The lawsuits between Apple and Samsung were about much more than patents or money.  They were about values.  At Apple, we value originality and innovation and pour our lives into making the best products on earth. We make these products to delight our customers, not for our competitors to flagrantly copy.  We applaud the court for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

Samsung, on the other hand, unsurprisingly took the this-is-bad-for-the-consumer card; according to Samsung, this verdict will “lead to fewer choices, less innovation, and potentially higher prices” and “consumers have the right to choices”:

Today’s verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will lead to fewer choices, less innovation, and potentially higher prices. It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies. Consumers have the right to choices, and they know what they are buying when they purchase Samsung products. This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple’s claims. Samsung will continue to innovate and offer choices for the consumer.

Like it or not, agree with it or not, Apple has come out the victor this round. Of course Samsung still has its chance to appeal the decision and could very likely find the verdict overturned or even reduced, so this isn’t the end… yet. Personally speaking, I wanna see a retrial. Who doesn’t like the nice, juicy gossip that emerges when two milti-billion dollar corporations go head-to-head in a public courtroom?

[via AllThingsD | Image via purplelime]