LG makes the bottom of an elevator transparent using “lifelike” IPS monitors, scares the crap out of the people inside

What is one of the best ways to market a product? Show it in action. What is the best way to prove to the public that your IPS displays are of touch-notch, “lifelike” quality? How about… troll elevator passengers.

LG wanted to show the world that their IPS monitors are “lifelike”. So they proceeded to replace the floor of an elevator with a bunch of LG IPS monitors. (They didn’t actually replace the floor per se — the monitors are on top of the floor.) Then when people rode the elevator, the monitors showed a floor dropping animation, essentially showing the passengers what they would see if the elevator had no floor. And, as I’m sure you can guess, it scared the crap out of most everyone. Check it out:


[via TNW]

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  • Thanks for that,
    No way they have done it for real, it’s not good for advertising – scare people to death with your product?! no way. It’s just a promotion video, you can see that the people are actors.
    They supposed to fall off their ground on the floor, but they only for a second get scary.

    Some of the comments in YouTube says even the broadcasting is fake, but about that I don’t know.

    Any ways it’s cool!!

  • chuck (detailer)

    Was that done on April 1st ?

  • nojac kasses

    It’s not *really* fun until someone has a coronary and dies.

  • Hamza

    LOL !!!

  • stockel1949

    Funny !