What an awesome deal: ‘Deal of the Week’ at Buy.com (Rakuten.com) is Microsoft Office 365 for $99.00 instead of the regular $99.99! [Image]

From what I have read, most psychologists and other behavior experts agree that sales induce otherwise nonexistent demand. Generally speaking, when people see a product on sale or at a discounted rate, they are more likely to buy it then if it was at regular price… even if they don’t need it. And stores/companies sometimes take advantage of this behavior, such as how during Circuit City’s liquidation a few years back the company managing the liquidation actually marked up products over their regular price but said they were “on sale”. Then we have Rakuten.com (formerly known as Buy.com) who thinks shaving $0.99 off the price of a product is a great deal. Check it out:


Oh my God, what an amazing deal. I should run out and buy it right now. I think I’ll grab a copy for my grandmother, my aunt, my cousin, my nephew, and my neighbor’s dog. Because, you know, at this very low price this is a steal even as a chew toy.

[Thanks giopneo!]

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  • Tom

    Just ordered 20 and have them on eBay for $99.98… #windfall

  • Gonzo

    Reminds me of a similar yet worse offer for a blu-ray player at FutureShop some time ago, where the sale price was 1 cent lower than the regular price…
    I’ll see if I can find that screenshot.

  • kelltic

    Is that the version of Office that is $99.99 per year? Just think, In 10 years you could save $9.99. What a deal!

  • chuck

    Looks like an Apple sale-you know,where they knock $100 off a $3500 notebook. Noooo,,,…they’re not greedy bastards either.

  • kevbo

    Their generosity is only exceeded by their marketing savvy.

  • Prema

    in for 99. and with the savings I’ll buy one more :D

  • Ashraf

    [@Seamus McSeamus] ikr? The couple of dozens of dollars I would save!

  • Seamus McSeamus

    With such an awesome deal, you should buy a couple dozen copies and do some giveaways here at dotTech!