Google head of Android Andy Rubin denies plans to open Google’s own retail stores


A couple of weeks ago rumors surfed on the Interwebz that Google was planning on opening its own retail stores in the United States. You know what they say about rumors… erm, actually, never mind — I can’t think of something clever to say. Let’s just get to the meat of this post: Google has denied plans to open its own retail stores.

At Mobile World Congress 2013, Google’s head of Android Andy Rubin told a bunch of reporters that he felt people “don’t have to go in the store and feel it [devices] anymore” and “for Nexus, I don’t think the program is far enough along to think about the necessity of having these things in a retail store”. Furthermore, Rubin responded directly to the rumor of Google opening retail stores by flatly denying it: “Google has no plans and we have nothing to announce”.

Now does this mean Google will never open retail stores? It is hard to say. However, Rubin is a fairly high-level executive in the company. Unless he likes dishing out misinformation, if he says Google isn’t planning on doing it then Google probably isn’t planning on doing it.

[via AllThingsD]

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  • Mike

    [@Ashraf] I’m sure that it’s a combination of both product and the store. Remember: as a general matter, all of the products in the store can be purchased online, often with free ship and thereby more conveniently. However, human beings are tactile and social creatures.

  • Ashraf

    [@Mike] It could be argued it isn’t the retail stores themselves that have made Apple Stores the most profitable in the world but rather the products in the stores, which is sort of what Rubin is saying: Nexus devices aren’t ready for that.

    For what it is worth, aside from my first Galaxy S, I’ve never went in store to touch and feel a phone or tablet that I have bought. However, I’m sure others need to; my dad recently wanted a tablet and before he gave the OK for me to order a particular one, he went to a retail store to play with it.

  • Mike

    People “don’t have to go in the store and feel it [devices] anymore”? LOL–it seems to work for Apple, and making that company’s store business some of the most profitable in the world . . . .