After blockbuster sales of its Galaxy S III and Galaxy Note II handsets last year, Samsung is back with a bang. A bang worth 10 million units.

According to an official press release, Samsung has sold 10 million Galaxy S4 units in less than 30 days (the phone debuted globally on April 27, 2013). To top it off, these sales numbers largely don’t include sales of the device in the US market, where the phone is expected to do well, because US carriers only recently started selling the device.

Comparatively, Galaxy S III devices hit the 10 million mark in 50 days, Galaxy S II took five months, and Galaxy S (the original) did the deed in seven months.

Now, it should be noted this 10 million number is the number of devices Samsung sold into its product channels, i.e. sold to retailers, carriers, etc. — it isn’t the number of phones that were actually bought by end users. It is probable, and highly likely, that not all 10 million of these Galaxy S4 phones have yet been sold to end users. However, any supply chain pro will tell you there is a correlation between selling to channel partners and end user demand so the difference between the two numbers is likely minor.

Is Samsung the new Apple? Sure 10 million devices moved in less than 30 days is no where near the amount Apple sells every year at the debut of a new iPhone, but it is a hell lot… especially considering Samsung sells more than one one smartphone. Feel free to share your thoughts in the comments below.

[via Samsung]