Mocking the iPad seems like the go-to advertising tactic these days, as Amazon is following up Microsoft’s targeted ads with their own take. In the company’s latest commercial for the Kindle Fire HDX, a British narrator boasts about the iPad Air, much like Apple’s typical videos. But after each point, another voice counters with why the Kindle Fire is a better device. It has a million more pixels, is 20 percent lighter and is ultimately cheaper than Apple’s tablet.

http://youtu.be/QhTl00uili4

It also looks like we’ll mostly be seeing Amazon do this from now on, as Microsoft is seemingly too busy attacking Google with its “Scroogled” campaign.

[via The Verge]