LG’s curved smartphone, the G Flex, is actually pretty cool. In addition to being curved, it’s flexible, has very respectable specs including a Snapdragon 800 processor — it even has self-healing capabilities.

But LG’s latest ad for the phone, which is airing to viewers in The Netherlands, might be the opposite of cool.

http://youtu.be/WohB8WDYCZ0

I’ve seen some really strange ads for smartphones and for tech in general, but this one might just be the weirdest. Cool phone though.