gTLD Reveal Day: Google applies for over 100 extensions including .lol, 13 companies fight for .app, Apple is happy with .apple

As expected and explained in an earlier post, ICANN has published the list of applications for new gTLD strings (new domain extensions) on 13 June 2012. All who were concerned about domains in any way have been looking forward to see what the big corporates and organizations have been wanting to acquire. ICANN’s list makes public information regarding the extension applied for, applicant name, location, primary contact, e-mail id and application id of all the applicants.

App (.app) turned out to be the most sought after extension, with thirteen different companies, including Amazon and Google, applying for it. As expected Microsoft, Apple, and Google applied for .microsoft, .apple, and .google respectively along with dozens of other companies applying for extensions bearing their names. Google applied for a total of 101 gTLDs – three of which are .lol, .youtube, and .docs – while interestingly Apple applied for just one gTLD: .apple. Amazon applied for 76 extensions including .music, .mail, and .buy. At the same time, Microsoft has applied for 11 strings including .windows, .microsoft, and .live.

There, of course, are plenty of clashes with multiple organizations/people applying for the same extensions, with .app emerging the most wanted as mentioned above. ICANN has stated in the case of multiple applicants for the same domain extension, “community-based” applications (i.e. applicants that represent a group of companies or people, as opposed to just one) will be given priority; if there are no community-based applicants, ICANN will ask all the applicants to try to work a deal out amongst themselves; if a deal cannot be reached, domain extensions will be sold in an auction which will likely result in domain extensions going for seven figures or more.

The complete list of new gTLD applications can be accessed and extensions can be searched for at the link below:

Official ICANN gTLD List

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  • Josh


    Thank you. Appreciate the quick and informative response.

  • Godwin

    I don’t think majority of the companies would be replacing their main domain(s) or using redirection to these newly acquired gTLDs. Probably, they will be used for other new or miscellaneous features like URL shortening or other specific non-static services. But ofcourse some websites like Canon have been thinking their domain to the acquired gTLD.
    It “might” have a negative impact on the average user; nothing can be said for sure.

    I am of the same opinion that mass registration with just profit in mind needs to be controlled. Probably everyone except the ones who enjoy it might be thinking the same.

  • Josh

    BTW, if the regulation of domain extensions is intended to maintain order and avoid chaos, then mr Frank Schilling appears to be abusing the system for personal gain. Something that I find repulsive. It seems equal to joining a long queue with the sole purpose of profiting by selling your place in line to latecomers who should actually have joined the rear of the queue, but can jump the queue at the expense of those who made a strenuous effort to be early. Is this ethical? Should there not be rules preventing this?

  • Josh

    So many questions are left unanswered.

    How will this affect the average user? Does this mean that we will have to use the new domain extension to visit a site? Will it require URLs to be redirected to the new URL, thereby wasting time?

    As far as I know you can currently specify the priority / sequence in which your browser should search for existing domain extensions. This is fairly useful when, e.g. you prefer to have websites from your native country (say, or extensions like .org, .edu, to be displayed before sites with extensions such as .com. How will the new extensions affect this if, for example, now becomes, and will then be relegated to a lower priority during this process?

    Apart from the alleged major objective of “giving importance to their business” (which sounds flimsy to say the least), what is the benefit to users if corporates add these new extensions to existing, well known sites?

  • Ashraf

    @Locutus: Ditto. However a few people have complained avout this issue in the past. So it must be a bug — I just havent found it.

  • @lol768: Working fine for me. Have you tried forcing a refresh? (Ctrl+F5?)

  • lol768

    Any reason why this article appears to be stuck in mobile mode?