Ultra HD OLED TVs seem to be getting a lot of attention at CES, but what about bendable OLED displays? That’s what Samsung’s talking up now, as they’ve shown off a new flexible display technology that they’re calling Youm.

The company demoed the Youm display technology in their keynote presentation, saying that the technology is designed to bring better colors and contrast in a super thin form factor. During the demo, they showed off a prototype phone with the display bent around the side of the phone, potentially allowing you to see updates on the side of it.

Samsung says that the displays are bendable, rollable and foldable. The technology will allow the company’s partners to make these kinds of displays when it’s made available. CNET notes that Samsung isn’t the only dabbling in flexible display technology — fellow South Korean company LG and Nokia have recently demonstrated flexible prototypes for phones and tablets.

This just leaves me with one question, will flexible displays be able to provide any actual tangible benefit on consumer’s devices? Or is it better left for commercial use?

Tell us what you think in the comments below!

[via CNET]