Polaroid has done some pretty questionable things in the past — like making Lady Gaga the face of their company, for example. It’s understandable given the situation of the company, which is way past its prime and is arguably now just a niche product in the photography market. It seems like they’ll be trying to carve out their own space once again with something they’re calling the “Polaroid Fotobar.”
The Polaroid Fotobar aims to be a place where you can not only shop for Polaroid products, but have the “classic Polaroid experience.” Apparently this means that you’ll be able to edit, add filters and then print pictures from devices like your smartphone or camera. They’ll also have “Phototenders” that can guide users, seemingly also adding to the experience they’re going for.
The first Polaroid Fotobar opens this February in Florida with more to follow across the US in 2013. Interestingly, it also opened as an online-only store back in October, where you can print photos from your smartphone or from services like Instagram.
I’ve seen dedicated places to print your smartphone pictures throughout Asia, and there were always people there. So maybe this might not be such a bad idea. Maybe.
What do you think? Is this just a waste of time and money? Let us know in the comments!