Twitter has updated the way tweets look on the web and on its iOS and Android apps to be more visual and hopefully, more engaging.

Essentially, the update means that tweets will now include previews for images and videos from Vine. It might not sound like a big deal at first, but it actually makes Twitter competitive with other, more visual social networks like Facebook or Instagram. Now instead of having to click through a link just to see a picture or Vine video, you can browse Twitter more easily, only having to click through if you’re interested in seeing the full image or video.

Also added is the ability to reply, retweet and favorite tweets straight from the timeline. The update is now live across Twitter on the web, iOS and Android.

[via Twitter]