To coincide with Earth Day, Apple has released a new video focused on the company’s efforts on protecting the environment. While many of Apple’s videos are usually narrated by popular stars like Breaking Bad’s Bryan Cranston on the iPad Air, this video has Apple CEO Tim Cook instead. The beginning of the video shows a number of Apple products, but the rest of the video along with its entire message is focused on the environment and climate change.

https://www.youtube.com/watch?v=EdeVaT-zZt4

Apple puts its many environmental-friendly initiatives in the spotlight here, but the company also acknowledges that they can “still do better.” For a company that sells millions of devices every year, it’s good to see that they continue to take staying green seriously — hopefully more tech companies will do the same.

[via Apple]