As the battle between Apple and Samsung heats up, Apple is bringing out the big guns.

Samsung has been forced to furnish a 132-page internal document (link below for those that want to read it) which shows a detailed comparison of iPhone (3G) versus Samsung Galaxy S, the first generation. The document lists out the aspects of the Samsung Galaxy S that are found to be lacking by Samsung engineers and provides recommendations on how to fix the issues… by copying the iPhone. Giving a quick look through the document, many of the issues raised by Samsung can be considered to be minor things Samsung should have been doing anyway (such as enabling auto rotation to landscape mode when the phone is rotated) and I doubt Apple would be able to go after Samsung for. Other issues, however, don’t make Samsung look very good. For example, in one place engineers recommend the icons on Galaxy S use lighting to have a 3D effect like on the iPhone and recommend to “remove a feeling that iPhone’s menu icons are copied by differentiating design”.

Of course Samsung will probably argue that it is routine procedure for a company to do internal studies on how its products compare with the competition, especially the market leader. However, a jury may not see it that way. It remains to be seen how Samsung will counterattack Apple but it better be good or else Sammy may be toast.

132-Page internal Samsung document

[via Engadget]