Since Apple shot to (more) fame in 2007 with the release of the original iPhone, new Apple rumors rear their heads every few weeks or so (sometimes even quicker). As is the nature of rumors, most of these rumors turn out to be false. After every false rumor people — including bloggers, reporters, and the average Joe alike — typically react by saying “never again will we listen to this crap”. In reality, however, everyone is secretly doing what the following comic shows; check it out:

…Okay, granted, not everyone feels this way. In fact, many people wish quite the opposite (e.g. Apple haters) while others really don’t care. Still, it’s a funny comic. Amirite?

[via Joy of Tech]