Adblock Plus says 90% of ‘Acceptable Ads’ are shown for free


It’s been long known that the advertisement blocking Adblock Plus has been providing some advertisers with the option to have their ads shown while Adblock Plus is functional (known as ‘Acceptable Ads’ by Adblock Plus). This move caused an uproar, which threatened Adblock Plus dominance as the defacto ad-blocking extension above all. After the entire backlash, the company has finally come out to explain in detail how its whitelist program works.

In a blog post, Adblock Plus PR Manager Ben Williams says over 50 percent of all whitelist applications have been rejected so far. Furthermore, around 90 percent of the 148 accepted whitelist proposals have been submitted without money changing hands.

According to Williams, Adblock Plus has always been a tool for helping advertiser and users by providing guidelines on how to make advertisements less intrusive. In addition, he added that whitelisting ads that live up to the non-intrusive criteria is a way to develop good practices.

Ben Williams says since the incorporation of whitelist in 2011; Adblock Plus got around 777 applications, and only 9.5 percent of that number resulted in whitelisted ads.

After learning more about the Adblock Plus whitelist program, will you continue to support this extension or switch to another? Fire away in the comments below.

[via Adblock Plus]

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  • Ashraf

    [@Seamus McSeamus] >>I disable blocking on dotTech

    Have my babies.

  • Seamus McSeamus

    [@Tom] I rarely see an ad with ABPlus unless I choose to. I don’t have their whitelist enabled, and when the occasional stray ad does get through I only have to right click in order to filter it. I disable blocking on dotTech and some other sites, but otherwise I have a nearly ad-free internet experience; especially now that I can block the social media buttons.

  • Tom

    Why anyone would continue to use ABP, an “adblocker” that allows ads to pass unhindered, is beyond me.

    I recommend “AdBlock”
    Chrome ID: ID: gighmmpiobklfepjocnamgkkbiglidom

    for most browsers…

  • Mr.Dave

    I’m happy with less-intrusive ads. But I also would hope there’s a limit. Very hard to watch network TV when there are 4 to 5 minutes of ads for every 4 to 5 minutes of show (yes, we timed it a few days ago). By the time the show returns I’m already deep into something else. I’m hoping ads don’t kill the internet, even though a complete lack of them will have the same affect. I applaud AdBlock plus for its vision!

  • Bull

    Other than Adfender, what other software or tracking protection lists are good to use with IE9?

  • Seamus McSeamus

    [@etim] I didn’t know that was an option. Thanks for mentioning it… I really hate the social media intrusion into nearly every webpage I visit. This fixes it. :)

  • etim

    I went to their site and found that Adblock now has a nice little blocker for those irritating ‘social media” link buttons that are (were) popping up and obscuring web pages.
    I’ve been wanting a way to get rid of them for ages!