Facebook has acquired Onavo, an Israel based startup company popular for its mobile utility apps and analytics. Onvano is a company known for its data compression technology; its Data Savings app reroutes web traffic through Onvano servers, which compresses the data before sending it to your smartphone or tablet — ensuring you get the full web experience but by using less data.
Facebook could improve the data consumption of the app with the use of services from Onavo and might also integrate new features. Facebook and other technology leaders plan to improve the internet access to people around the world with Internet.org – a group led by Mark Zuckerberg, so this acquisition might benefit in consuming data more efficiently.
Onavo co-founders Guy Rosen and Roi Tiger wrote in the blog: “Our service helps people save money through more efficient use of data, and also helps developers, large and small, design better experiences for people.” The company’s existing employees will join Facebook and work at Facebook’s first office in Tel Aviv, Israel. The co-founders also added “We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share.”
There were no details on the pricing of the deal, however, according to TechCrunch, the deal is believed to be worth somewhere around $100-$200 million.